The smarter, faster, more profitable way to sell your real estate!

Taché Auction and Sales Real Estate Auction Sales Process and the
9 Steps to Real Estate Auction Success

Selling real estate using the auction method of marketing is a mix of both art and science, and nothing should be left up to chance.  The team at Taché Auctions and Sales has decades of combined experience in the creative marketing of real estate and are skilled at analyzing each property and each situation to determine if the accelerated auction sale system would be appropriate. Contact us today for a free, no obligation consultation.

The Three Key Points to consider before taking a property to auction are:

The Property:

Although not every property suitable for an auction, we find that most properties can, including: residential, commercial, industrial, agricultural, land, or investment property.   Anything from mobile homes to mega-mansions can be an ideal candidate for our auction programs ... particularly if the property is ...

♦ Sitting in a Market That Has SLOWED DOWN
♦ Being sold in a HYPER HOT Market
♦ Has Strong Potential Appeal to Buyers
♦ Potentially Unique In The Marketplace
♦ Difficult to Value Using "Normal" Systems
♦ Exceptional in Amenities, Location or Situation
♦ and MANY, MANY more traits we can discuss with you

The Market:

The second key to a successful real estate, is finding the right market.  We use advanced demographic research tools and marketing programs to determine the exact type of buyer who would be interested in a particular property - and who would be serious bidders at the auction of your property.  We use a carefully crafted variety of media to reach those buyers to insure a successful auction ... and many of these "hot buyers" ...

♦ Know EXACTLY what they want
♦ Know when they want it
♦ Are SERIOUS about buying
♦ Don't want "hassles" when buying
♦ Are tired of issues with traditional buying methods
♦ Will ACT when the right opportunity surfaces

The Seller:

Last but not least, the third important component of a successful auction sale is a seller who is focused and committed to the process.  We are serious about selling your property, and want to work with sellers who are serious about selling. Depending on the property or situation, we find that our most successful sellers:

♦ Are SERIOUS about selling the property at Auction
♦ Want to pay NO commissions or closing costs
♦ Understand the Auction Process
♦ Know how the sale will benefit their "bottom line"
♦ Avoid the carrying costs of a property sitting too long
♦ Understand they are in control of the process and that TIME is Money

The Real Estate Auction - The 9 Steps to Auction Success

Step 1 - Expert Property Evaluation

As stated earlier, we will do a free consultation to determine if your property would benefit from our accelerated auction sales program.  Our team of experts can do this quickly and begin formulating concepts for the "marketing plan"

Step 2 - Develop and Explain the Marketing Plan & Conditions of Sale

Based upon our thorough evaluation of the property, the needs of the seller and the wants of the buyers, our team carefully crafts several focused marketing plans to expose the property to "high probability" prospects who are all potential bidders at the auction. 

During this process, the seller will make the final decision about the level of marketing they desire.  The seller will also review and establish the the terms of sale, make decisions about the minimum deposit required to bid, and review the proposed sales agreement that will be used to sell the property to the winning bidder.

Once we both mutually determine that an auction is appropriate for your property, the date is set and a marketing plan is approved.

The next step is to hire Executive Auction Group to be your marketing expert and Auctioneer.   Our Auction Marketing Agreement will spell out the duties and responsibilities of each party so there are no misunderstandings.

Once the Agreement is signed, Executive Auction Group will get started immediately to implement the marketing plan and make arrangements for your auction.

Step 5 - Put The Marketing Plan into Action

The marketing plan is put into action and the property has maximum exposure to potential buyers / bidders for a period of 3 to 5 weeks.  This marketing time may be shorter or longer based on the particular needs of the property.

The goal of the marketing plan is to create excitement and "buzz" in the "buying community", compelling them to attend the auction and bid on the great buying opportunity.

Again, this puts the seller in control of the whole selling process.  The marketing plan establishes the time, date and conditions of sale - and generates buyers that are ready, willing and able to make the decision to buy at the upcoming auction.

Executive Auction Group will also send out bidder packages to interested buyers, answer questions, and handle all of the "client management" related to your auction.

Step 6 - Property Viewing Schedules

Showing the property before sale is a vital part of the process.  We conduct one or two short duration viewing times that only last about an hour or two at the maximum, and whose times and dates are strictly enforced.

This is unlike the traditional methods where buyers can float in and out of numerous open houses that create no sense of urgency.  Those "open houses" are often time wasters.

Our open preview times, because they are extremely short and extremely limited, create a real sense or urgency and "exclusivity". Because all of the serious potential bidders attend this preview at the same time ... it can create a sense of competition and "fear of loss" and can compel bidders to bid at auction or lose this great opportunity. 

Step 7 - Auction Day Management & Strategy

Based upon feedback, marketing analysis and the seller's needs, we develop a plan of action about how the auction will proceed on auction day including the potential situations that may arise during the proceedings. Much of this is covered in the marketing plan, but we believe in the philosophy of "be prepared" for anything and everything.

Step 8 - Showtime ... The Auction Proceeds!

As part of our full service real estate auction service, Taché Auctions and Sales will handle all of the details of the auction sale including:

♦ Registering qualified bidders and accepting their certified funds
♦ Insuring that bidders know the rules for bidding
♦ Making sure that bidders have complete information packages
♦ Answering any and all questions about the auction process
♦ Creating an atmosphere of excitement about the auction
♦ Bringing pre-prepared sales documents to the auction
♦ Conducting a professionally run live auction
♦ Selling the property to the highest and best bidder
♦ Assisting the seller and buyer in signing a sales agreement
♦ Submitting all paperwork to the escrow / title company or attorney

Step 9 - The Closing of the Sale

Typically within 30 days, the seller and buyer will meet at the registry of deeds or attorney's office to sign the closing documents to complete and finalize the sale. The buyer takes possession of the property, and the seller receives their proceeds from the sale!

Call us for Another Successful Auction held by Taché Auctions and Sales!

Call Us Today at 978-741-5587
For a Free Consultation